W, a premium contemporary women’s wear brand showcased their Monsoon’13 collection in the most definitive style at their South ex store in New Delhi. It was an enthralling event of unbridled fashion where the creative team of W took the bloggers and stylists through the latest collection. Not just an evening of their Monsoon collection launch, it was also an evening of unlimited fun and frolic.
The bloggers and stylists were engaged in interesting activities as a brand building initiative of the brand. A twitter contest was held for the bloggers where each blogger was to tweet about the new collection with the hash tags of W for Woman and Nothing less but you (#WforWomen #nothinglessbutyou). The blogger with the maximum tweets and re-tweets were announced as the winner. On the other hand, the stylists were engaged in styling the mannequins with their idea of the new look from the house of W. The contest went on for that day till end of the day. Both the bloggers and stylists enthusiastically participated in the activities organized.
The collection have been crafted with sophisticated fabrics and most contemporary cuts amazed the stylists and bloggers with rich color palette, bold prints for the monsoon collection. There could not have been a more perfect way of welcoming monsoon than through W’s entire range of contrasting and quirky combinations. From cropped pants to skimming trousers, printed personality trousers, circular folkloric skirts to side wrap dresses; the brand has put together the latest trends of the season to make every head turn towards you!
The event was followed by a hi-tea.
W by TCNS Clothing Co. Pvt. Ltd. is a mirror for the new age Indian woman who are rooted at home and taking on the world with panache, playing myriad of roles with élan and taking on the challenges in her stride. With a unique design sensibility, the Indian Salwar – Kameez was transformed into its chic & urbane – yet comfortable form.
It is a brand that provides contemporary Indian wear for the working women and home makers and believes in delivering design functionality with Mix n Match combinations.