After a positive stint retailing in multi label stores across the country and Middle-East Jenjum Gadi a promising Delhi based designer launched his flagship store at the Crescent Mall today. With a vision to provide his patrons in the capital more exclusivity Jenjum Gadi makes the fashionable foray into the thriving retail market with his business partner Julie Deb. At 33, Jenjum Gadi from Arunachal Pradesh happens to be the youngest designer from the North East to open a flagship store in the country after launching his eponymous label “Jenjum Gadi”.
The store boasts of an amalgamation of Jenjum’s creations starting from his much celebrated “An ode to Gota” and “Tribal Connection”. His collection brings to the fold young and peppy ensembles in vibrant hues, brilliant motifs, intricate hand woven designs and beads with impeccable cuts and silhouettes. One can see how each item of clothing elucidates his uniqueness leaning a lot towards Western contemporary style yet loyally maintaining his affinity towards art and culture. Conceptual innovative embroidery, texturing and mixing fabric, combined with various stitching techniques and draping forms the USP of the brand.
Business Partner Julie Deb
Apart from his creations the store will also stock accessories designed by Jenjum Gadi’s close friend and jewellery designer Zames Mangte from Manipur.
With Jenjum Gadi’s store launch the city’s fashion lovers are blessed with one more destination to indulge in their shopping expeditions. Definitely a must visit and a worthy addition to the repertoire especially if one has an inclination towards cutting edge style with traces of tribal lore.
Store Address: Jenjum Gadi, Shop No. 7, Ground Floor, The Crescent Mall, Lado Sarai, M.G. Road, New Delhi – 110030