The year 2014 marks an important milestone in Kérastase history. It marks the celebration of 50 years of hair care excellence for this iconic brand, and its celebrated notion of “the art of perfect hair”.
Delhi’s elite club, saw a fitting evening of glamour, announcing the launch of “Couture Styling” by Kerastase on the 23rd of January’14. For the first time, the iconic Kate Moss is the spokesperson and global brand ambassador for the same. The Kérastase expertise in hair care and Kate’s audacious glamour has changed the way styling is perceived, all over the world.
Hosts Aseem Kaushik and Smira Bakshi welcomed their cherished celebrities, salon owners and hair dressers, who take the message of Kerastase to every stylish man and woman in India.
The very talented K Artistic Team were the styling ambassadors for the Couture Styling launch. They did a wonderful couture hair show, displaying stunning hairstyles that could be created with their styling range. Abhirup Nandy, Rohit Bhatkar, Genet Sandrine and Loic Chapoix are the K Artistic Team.
Smira Bakshi, General Manager, Kérastase India: “This year Kérastase celebrates 50 years of hair care excellence. The brand has always created innovative and iconic products with avant-garde formulations. With couture styling, Kérastase creates a new category in its range, a collection of 6 unique products with an alliance of fusion hold and freedom of movement for highly personalised hairstyles.”