Pepe Jeans London launches its flagship store in Connaught Place based on the global store design concept. The store layout is a replica of the brand’s international stores. The new Pepe Jeans store provides a vibrant source of pioneering youth culture and the perfect gateway to an all new internationally driven experience of fashion. Going forward Pepe Jeans will be aligning all its future stores to its international format. After establishing itself as a high street-inspired fashion brand globally, Pepe Jeans London is all set to enthrall the city with this fabulous store.
The launch saw Delhi’s No. 1 radio channel FEVER 104 shift its studio into the store for a live 4 hour show. RJ Khurafati Nitin hosted the show and interacted with the guests. He kick-started the show by interviewing Delhi based fashion designer Mandira Wirk, who also inaugurated the store and gave styling tips to the customers.
Designer Mandira Wirk goes live on Fever 104 FM
Delhi Fashion Bloggers
RJ Khurafati Nitin, CEO Kavindra Mishra – Pepe Jeans India, Designer Mandira Wirk
The store displays 3000 classic British inspired merchandise from the latest Spring Summer ’14 Collection. Pepe Jeans London lights the fuse on the Spring Summer ’14 season with a runway-inspired floral prints, bold stripes and bright pops of orange, green, blue and silver are set against a palette of navy blue and tiered tones of white. The SS’14 Collection is all about contemporary fashion for the strong and independent youth with an urban attitude and a romantic twist.
About Pepe Jeans London:
Pepe Jeans London was founded in 1973 at a stall in Portobello Market (London) where its founders, the Shah Brothers, customised original jeans. A few years after their success, they bought several shops, becoming UK market leaders in the 1980s. Their international explorations were launched, first in the United States then Europe, where they quickly became one of the major jeans brands. The brand is now also present in Asia and Latin America and one of its main objectives is to continue expanding in these territories. A great product, good value for money and creative advertising campaigns have made Pepe Jeans a leading brand that is now present in over 60 countries in all five continents.
Pepe entered the Indian market in 1989 as a denim and casual wear brand. The brand extended its product offerings and grew into a complete denim wear brand with denim jackets, shirts etc along with its line of jeans. The company managed to get a dominant foothold in the Indian market over a span of 20 years and is one of the leaders in premium jeans and casual wear space. The brand has evolved today as a complete casual wear brand and sells everything one would associate with casual wear including casual cotton shirts, denim shirts, light-weight jeans, T-shirts, shirts, jackets and accessories such as duffel bags, caps and most recently, cotton casual pants. Its products are sold through 182 EBOs, over 1,500 MBOs and 100 plus large format stores.