Premium international intimate innerwear brand, amanté, hosted society’s elite to a sophisticated evening of fashion. The highlight of the evening was an impressive fashion show previewing the amanté upcoming luxury fashion collection. The collection epitomized the brand’s new ‘Dare to be’ outlook. An indulgent wine and cheese pairing experience followed the fashion show.
Spring/Summer 2014 saw amanté unveil an artistic collection featuring bold, new prints offset by soft, pastel hues, trendy stripes in cooling cottons, and delicate watercolour effects on floral prints. The artistic collection depicts the makings of whimsical fantasies intended first, in amante’s signature fashion, for the appreciation of the wearer themselves.
amanté’s luxury lingerie collection is designed to cater to the numerous roles adopted by modern-day women. A deep appreciation of the multi-faceted lifestyle and varied roles of Indian women allows the brand to tailor its designs to empower wearers, preserving their individuality, strength and confidence.
amanté hints at exciting things to come in line with international fashion trends. Encapsulating the moods of every woman, the brand is set to capture vivacity through a strong play on colours while ultra feminity will be celebrated in classic style combining state of the art fashion technology. The brand plans to capture sophistication and glamour in an upcoming shimmering collection with another celebrating regal splendour. Every collection is in line with the tastes of confident, independent women as have been the strong, festive colourings and gorgeous, feminine laces and sparkling foil effects of existing collections. The designs embody the pure sensuality of the amanté brand, exuding lustre from within.
About amanté: Launched in India in October 2007, amanté is Sri Lanka’s very first international lingerie brand, offering premium fashion forward lingerie to the modern Asian woman. The Brand belonging to a subsidiary of MAS Holdings, South Asia’s largest supplier of niche market intimate-wear, amanté embodies 25 years of excellence held by the group in lingerie manufacturing. Their fully integrated supply chain and design offices in New York, London & Hong Kong offers a premium product set to the latest international trends and styling.
Mr. Vivek Mehta – CEO- MAS Brands, India, VJ Anusha Dandekar, Shibani Dandekar, Mr. Ajay Amalean, Co – Founder, MAS Holdings