Amazon India Fashion Week SS2016: DAY 4

IKAI by Ragini Ahuja:

For SUMMER 16 we bring a tribe of romantic rebels – a mix of urban grit and romantic folk. Oversized loungewear is adorned with geometric chintz florals appliqued in denim and suede. Street-wear is elevated with leather appliqued laces in softer hues.

Extreme Oversized jackets, bombers and destroyed denim are mixed with romantic handkerchief hem kameez and maxi jackets.

Denim is bleached, washed and appliquéd with vintage patches – Oversized long shirts, trucker jackets, trench and pleated pants with paperback waist in treated denim are mixed with cotton stripes and linen print.


GEISHA DESIGNS by Paras and Shalini:


If by means of love, we do turn from being persons who love, into persons who are loved, then love is powerless… Hence to be or not to be… in Love…

A collection of gentle endearment, a temporary situation waiting to blossom. A passion for sugary things, fleeting memories of good old days, milkshakes and honey-pie… A nostalgic pattern in girly and innocent colors… sunshine yellows, luscious pinks and cool blues.

Embellishments are inspired from sugar and spice and all things nice. The embroideries are neat, clean and precise. Modern interpretation of classic tatting, hand crafted laces, cutwork and appliqué.

The look is young, for a “forever a Lolita”, who will adopt anything sweet to heart… Getting ready for her Valentine all year round…



Spring Summer 16 acknowledges the origin of handcrafted material and appreciates its indigenous properties, offering a dimension that is both rustic and refined. Authentic and pure, textiles shed the superfluous with natural materials in super luxurious handmade feel. Comfortable and relaxed, fabrics have a ‘bucolic’ beauty that is timeless.

Maintaining the essence of the eka women, the new shape, color. silhouettes play with modern feminine subtly. The sense of essential also runs through heart of this theme, as craftsmanship brings soul to simplicity, purging itself of surplus & getting back to basics.

Eka is a handcrafted label for women who wear their heart on their sleeves and attitude in their clothes. The label attempts to transcend boundries of shape, age, & race to offer universally acceptable clothing offers a refreshing simplicity and an unpretentous elegance, that extends beyond the seasonal trends.

The label explores sustainable textile techniques,handmade in craft oriented villages across India, to create contemporary seasonal collections,The fashion statement created is ageless. unique & individualistic.


ASA by Shreya Oza:

A label that thrives on experimenting with textiles, dyes and design, thanks to Shreya Oza’s love for science. The mixed bag of textures, however, is forever underlined by simplicity and practicality.

SPRING/SUMMER 2016: Comprised of easy and forward silhouettes and a classic colour palette derived from natural dyes and handmade details, the S/S 2016 collection is a testament to integrated simplicity.



Founders Moutushi Sarkar, Rituraj Singh and Anchal Bohra explore handmade techniques and local crafts (from Africa to Southeast Asia) to create optimistic, easy clothing that is tinged with heritage.

SPRING/SUMMER 2016: Kerala cotton dresses, bright bandhani pants and boxy robe jackets turn into a travel-friendly line, ‘Three Oceans’, that is infused with a summer-loving spirit.


THE MERAKI PROJECT by Sonali Pamnani:

Using organic cotton, ikat textiles, linen and silks that are handwoven all over India, The Meraki Project by Sonali Pamnani is focused on fuss-free, eclectic and fun clothing.

SPRING/SUMMER 2016: Handwoven ikats mixed with beautiful linens in mustards, blues, whites, greys and pops of checks and stripes — this collection is about embracing the weird in every- one and having fun with it. There is a play between structure and flow, form and movement, where Indian textiles are elevated into modern, eclectic silhouettes.




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