#HMBALMAINATION

Are you ready to join the H&MBalmaiNation?

After winning hearts with its launch at the Select city Mall just a few weeks ago H&M is here with its most awaited annual activity, the designer Collaboration. Being its 18th designer collaboration the excitement metre is at its peak for this high street giant as they join hands with French Designer Oliver Rousteing’s Balmain Collection. Delhi witnessed the BalmainxH&M collection today and how interesting is it to have your dream ensembles turn into reality and become a part of the Balmain Nation? You already know it’s time to strike off some things off your style wish list. Consider it as blessing from the fashion gods to own those items without having to burn the kind of holes you would have otherwise burnt. All you got to do is get ready for some opulence in your outifits.

Balmain is known for its intricately hand crafted designs and embellishments and the collection has been recreated and remixed with H&M sensibilities but without losing its trademark qualities and designs. The clothes are an exquisite mix of conventional with high French couture and one can see and feel the Balmain kind of extravagance in all the numbers. Every item stands out in its own unique way with the Balmain DNA totally in place and it’s safe to say subtlety is not really their style plan. From velvet jackets, bodycon dresses, military inspired jackets, leather touches, golden embroideries and sequinned dresses there is nothing that can be overlooked in the collection in terms of opulence.

The look that has been created for this shoot is one in which the Balmain factor is most apparent in the accessories. The vertically monochromed midi skirt teamed with the crop top with golden thread works bring about a casual touch. The Balmain streak in the look has been raised by the golden rope like neckpiece and wait, if you have been following the campaign then you would have seen Balmain Nation’s face Kendell Jenner rocking it. The exquisiteness and the work in the clutch reveals the attention to detailing and also gives the look the sophistication it requires. The black booties worn here is from the classic H&M collection and has been incorporated into the look to remind how high fashion items can easily blend in with high street items. Lastly, the belt with a go

If you have been closely following the celebrity Balmain brigade then it’s now your turn to be followed. Get on your mark to go back to the H&M queue once more, the only thing you might have to leave behind this time maybe your austerity measures.

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xx
AJ

 

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