BIBA: The Friday Makeovers with Aien Jamir

Kurtis, salwar Kameezes and churidars in cotton and chiffon fabrics are easily some of the things that come to your mind when you think about ethnic Indian wear but gone are the days when ethnic wears were confined to them alone. This time BIBA comes in to tell a different ethnic story through its new collection and you cannot miss the spanking new avatar of the brand. The denim, the Ikkat and the asymmetrical collections are the three distinct ranges and each comes with its own set of styles and patterns.

Denim: The denim blended traditional wear in classic, straight cut, experimental high and low cuts, modern asymmetric cuts and different hemlines is the range that has been inspired by the look and feel of denim and also a quintessential part of every modern woman’s wardrobe.

Ikkat: If Boho ethic is your style spirit this season then this is your collection. Inspired by the traditional handicraft of Gujarat, Ikkat is one of the most versatile trends revamped by BIBA. The collection ranges from traditional kurtas, Tunics, dresses and almost everything.

Asymmetrical: Time for some ups and downs in the hemlines and necklines with Biba’s asymmetrical collection. From long kurtis to dresses this range is a perfect blend of style and comfort and also a go to range for parties or meetings.

Fashion and I was a part of the social media activity that was designed for the collection and the highlight undoubtedly remains the day long styling session at the BIBA store in Noida where the winners of the Social Media contests received makeovers and styling sessions. Another interesting feature was having loyal and premium customers also to be a part of this fun activity.

Here’s a look at some favourites from the collection and also the styling done using some key pieces from the collection

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Make-Up: Awon

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xx

AJ

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