e c o t r u n k

Here’s another fun project Fashion & I did with Kritika Jain, a Pearl Academy Student.

E C O T R U N K: In today’s world all of us perceive and understand the need for sustainability. However, when it comes to incorporating ethically sourced fashion into our wardrobes it poses a challenge to discover appropriate places with varied options. The fashion industry leaves behind a huge environmental footprint in many spheres of the economy. When buying sustainable fashion, people mostly consider products based on elements like design, style, everlasting fabrics and contemporary silhouettes.

Promoting the use of fair trade practices and also up-cycling and reusing products in an exquisite manner is the USP of the shoots. The influence of the different time eras has also played an important role for this shoot. The various ways in which a single shirt can be worn depicts the need of the hour. It’s time to understand the need for sustainability and incorporate in our daily life style.

ECOTRUNK 1

ECOTRUNK 2 ECOTRUNK 3 ECOTRUNK 4 ECOTRUNK 5 ECOTRUNK 6 ECOTRUNK 7 ECOTRUNK 8 ECOTRUNK 9 ECOTRUNK 10 ECOTRUNK 11 ECOTRUNK 12 ECOTRUNK 13 ECOTRUNK 14 ECOTRUNK 15 ECOTRUNK 16 ECOTRUNK 17 ECOTRUNK 18 ECOTRUNK 19 ECOTRUNK 20 ECOTRUNK 21 ECOTRUNK 22 ECOTRUNK 23

CREDITS:

Concept, styling & texts – KRITIKA JAIN

Photography & post-production- RAWKY KSH

Make-up & hairstyle- KEWELO KROME

 

xx

AJ

 

 

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