Streetcasting: GUCCI x Fashion & I

If Alessandro Michele were to make films, he could beat Woody Allen in bringing across the true oddities of a character. When one looks at the Gucci Spring Summer 2016 campaign, it’s as if you’re looking at the quintessential model of a high school. Idiosyncracy has been given a dream-like meaning and fitting in is not called for. Bringing a new propriety to being improper, the designer has woven a new maximalist language around the brand that will very well be referenced and quoted by the fashion fraternitiy of both, the present and future. If the ‘70s are back, it can be credited largely to this brand that has been resurrected by Michele. Gucci has mastered the art of layering through it’s eccentric take on styling, bringing ‘geek ‘ back to the runway. Painting our perfect vintage dreams, Gucci has given luxury a new meaning.

Enters Trouble Andrew to this picture-perfect squad. Andrew’s art might be seen as extreme appropriation of the brand to the level of mockery, but Michele has changed GucciGhost to a witty outtake from the brand itself. Andrew rips, shreds, decorates and reconfigures all things Gucci, especially the GG-logo. We couldn’t have been more excited about this collaboration as our style has always resonated with a casual and experimental vibe of the street. We decided to give this beautiful bag our own spin and collaborated with Abhishek Paatni from Zero.ZeroINoughtone. We thought his easy to wear, classic streetwear separates complement the bag perfectly. All the designs sourced were very modern in their own way and made for an interesting take on this outfit. What’s great about Abhishek’s designs (that merge warfare with streetwear) is that they’re equally functional and comfortable to wear. His clothes evoke the edgy style of a modern-day John Travolta from the film Grease. The clothes stand out because of the design elements that are incorporated through quilting, embossing, panel work and distressing. Great for a night out when you do not care about fitting in, this look is the perfect representation of street-style as it’s merging high-end luxury with an independent designer label.

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|    GUCCIGHOST    |    |    NoughtOne    |

 

xx

AJ

 

Text By Drishti Vij
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