KENZO x H&M

Nature, maximalism, youthfulness: three adjectives that are the cornerstones of Humberto Leon and Carol Lim’s vision for Kenzo. Pair that with H&M’s easy street style quotient and you get the hottest new collab to hit stores this fall.

Rolling with the success of #HMBalmination, the brand has partnered with yet another Parisian giant, giving high street customers a chance to own one-of-a-kind limited edition items. The highly coveted collection hits H&M stores worldwide on November 3rd.

The collection includes apparel as well as accessories for both men and women. Featuring Kenzo’s iconic junglist motifs, and it’s slightly off-kilter design elements this is for the shopper open to a little experimentation. Animal prints in vibrant hues, stand out florals and unconventional stripes are showcased on oversize, asymmetrical silhouettes. Neon hues bring to mind a penchant for 80’s exhibitionism. While, high collars and layered ruffles hint at Victorian influences. The capsule brings forth Kenzo’s fascination with natural elements and couples them with easy-to-wear streetwear styles – bomber jackets, graphic T’s and peasant dresses. A world away from Balmain’s high-power chic aesthetic, this capsule feels more wearable on an everyday basis. This is why we decided to work with a street-style vibe, instead of a full-blown editorial.

Greying, brutalist architecture contrasts with poppy florals offsetting the youthful exuberance of the collection. H&M’s found the perfect mix of luxury and high street, and this is it.

kenzo-hm-aienjamir-1 kenzo-hm-aienjamir-2 kenzo-hm-aienjamir-3 kenzo-hm-aienjamir-4 kenzo-hm-aienjamir-5 kenzo-hm-aienjamir-6|Hooded Scuba-Look Jacket|

aienjamir-kenzo-hm-1 aienjamir-kenzo-hm-2 aienjamir-kenzo-hm-3 aienjamir-kenzo-hm-4 aienjamir-kenzo-hm-5 aienjamir-kenzo-hm-6
aienjamir-kenzo-hm-7| Parka & Wide-Cut Silk Dress |

 

xx

AJ

Share the joy
  •  
  •  
  •  
  •  
  •  
  •