United Colours of Benetton

United Colors of Benetton was one of the first international brands to hit Indian markets. The iconic green logo was a large part of our childhood shopping excursions. And even with the passage of time, the brand has stayed true to its roots – maintaining its quirky and youthful palette and ensuring wearability above all else.

Its new A/W ’16 collection brings out both these facets in an exciting and contemporary way. Featuring structural and clean silhouettes, these are garments that can be worn all day, for a number of occasions. Classic stripes and geometric intarsia patterns blend with a youthful array of colours – ranging from teal greens to rich oxbloods and soothing whites.

Inspired by Japanese zen gardens, the garments feature cherry blossom prints on feminine silhouettes, a subtle yet charming take on daytime wear. This collection engages the modern shopper – blending subtle statements with minimalist designs. Modern-day ruffles liven up simple button-down tops; while distressed denims are paired with snug white t-shirts.

Structured layers are key to dressing for cold winters, and these garments make for some great combinations. Pair a simple drawstring parka with a tightfitting sweater and matching midi skirt and you have a chic, understated outfit you can carry off all day.

UCB is all about wearability, inclusivity and adaptability: and this collection brings together all three.

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xx

AJ

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