Fabindia: The Fabindia Experience Center

Just when we thought online shopping sites were taking over the whole in-store shopping experiences, Fabindia launches its one of a kind flagship store right here at the capital. Curious and excited to know more? Well, keep on reading.

So basically as a blogger/influencer, I go to a lot of store openings. Here’s what usually happens: people mill around, necking champagne or wine and feigning a socially acceptable measure of interest in the clothes. But not so at the Fabindia pre launch event last week on 15th March. I’ve never seen such a huge crowd with a list of activities to entertain the guests with dance numbers and good live music.

Earlier that day I had plans to attend the much awaited AIFW but as a true fan girl of Fabindia since 2005, I was so tempted to make a quick stop at the opening of Fabindia new concept in retail – The Fabindia Experience Center. In addition to its iconic product offerings, this experience center houses FabCafe, Kids’ Zone and Interior Design Studio and Organic Indian Wellness Center and Alteration Studio. I ended up hanging out at the store for almost 2 hours visiting all the four floors. Every floor I visited I started rhyming and repeating the same line, ‘I want that, that, that and that’. I even saw Rawky participating and getting all excited when we were hanging out at the Interior Design Studio. He definitely has future plans and I couldn’t help myself but giggle and hold his hands as we browse through furniture, bedding section and floor coverings etc.

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About Fabindia:

Fabindia is India’s largest private platform for products that are made from traditional techniques, skills and hand-based processes.

Fabindia links over 55,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India’s traditional handicrafts in the process.

Fabindia’s products are natural, craft based, contemporary, and affordable.

FabCafe:

The FabCafe celebrates India’s diverse cuisine and brings a wide array of dishes representative of various parts of the country. While focusing on nutrition, the menu brings delicious, unique and creative recipes to the table. Located on the third floor, the FabCafe with its large arched windows, indoor plants offers a comfortable and inviting setting to unwind and enjoy.

Kids’ Zone:

An exclusive entertainment area, the Kids’ zone aims at creating opportunities for kids to explore their environment. This play area offers a wide range of games extending from virtual reality games, interactive and logic building activities, wall fixture games to seesaw, trampoline, tumble bar, abacus wheel and more. Fabindia is the first retail brand in India to introduce this facility.

The Organic India Wellness Center:

Organic India’s first wellness store in Delhi, the Wellness Center promotes healthy, conscious living through information, education and innovative product solutions.

This is a designated space which encourages customers to interact with trained consultants on various aspects of health, lifestyle and wellbeing. Besides consultation, the well ness centre offers a wide range of products and programs designed around organic whole food nutrition, stress management, detoxification and immunity building, by renowned wellness experts.

Interior Design Studio:

Fabindia’s Interior Design Studio (IDS) is one- stop design solution to help create memorable spaces. IDS is an amalgamation of traditional touch-and feel purchasing with professional inputs from experts and technology to help you visualize and make choices.

Developed in partnership with world leaders in augmented reality, intuitive measuring and layout planning, the top-of-the-line interior designing tools offer an engaging experience for assisted product selection. Fabindia Interior Design Studio provides a range of services such as consultancy on layouts, mapping spaces, product customisation and colour scheme coordination etc.

The Fabindia Experience Center is now open from 18th of March onwards for everyone to experience this new format of shopping.

LOCATION: 10 Local Shopping Complex, Nelson Mandela Marg, Vasant Kunj – New Delhi.

 

xx

AJ

 

 

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