‘Fashion and I’ began as the style diary of Aien Jamir in the year 2009 to chronicle her personal style and views on fashion. Close to a decade and after gaining popularity and readership it has evolved from being a fashion blog to an all encompassing portal as it explores the intersection between Fashion, Lifestyle, Beauty, Food, Travel and many more.

‘Fashion and I’ aims to curate content and visuals to celebrate all things beautiful in the most sublime manner for its readers who thrive with the heartbeat called Style.

Whether you are on the lookout for style and beauty inspirations, the spanking new place in town or the goings on with your favourite brands, places and people, it is all here. Fashion and I endeavours to keep you stylishly in the know of who, what, where, how, why and why nots with its compelling melange of content that’s packed with substance and surprise.


Founder and Creative Head
She maybe a blogger and a style influencer first but Style-preneur is the word that best describes Aien Jamir. From starting her online store AJ-Store on Facebook which went on to become a hit to being the face of Fashion and I, Aien has done it all for the love of style and been aesthetically the best at it. All in all there has been no stopping for this lady as her unique eye for fashion, style and beauty made remarkable waves placing her in the glossy pages of many prominent fashion magazines in the country such as Vogue, Cosmopolitan, Elle, Grazia, Femina and L’officiel. She has worked with a plethora of global brands like Gap, Nike, Adidas, H&M, Mac, Bobbi Bown, Aeropostale etc. What sets Aien Jamir apart is her creative direction and the knack to churn out eclectic style through the most unexpected pieces.

Co-founder and Photographer
A self-taught photographer and a digital enthusiast who has been the pillar of support from the very beginning. What makes him the best is his never-ending quest to teach himself more and perfect his skills. He works with the belief that visuals play a big role in keeping the wheels turning and brings that to the readers one shot at a time. His commendable work has earned him numerous projects with major media houses, brands and designers. Above all, one cannot miss the fresh landscape he has given Streetstyle photography.
Head of Content
A PR professional by day who by free time leaps to the other side of her professional fence. Her love for creating content and having her finger on the pulse of fashion and lifestyle make swapping roles easy for her. Fashion and I is where she combines her passion with her professional skills to create quality and relevant content. Fuelling her role further is her penchant for classic style with a strong eye for sartorial choices.